15 Ways Social Media Can Help Market Your Golf Course in 2022
Social media has changed the face of marketing. It’s no longer about finding a catchy slogan or an eye-catching logo; it’s about letting your customers know what you’re all about and why they should come to visit. It is especially true if you want to market your golf course in 2022.
Businesses, especially the big ones like Apple, are learning this to their detriment. People don’t want to spend hours researching your product. Instead, they want you to tell them what and why they should buy it. And that’s where social media marketing comes in.
Here are 15 ways social media marketing can help market your golf course in 2022.
Post Photos of Club Facilities
Visitors expect to see photos of the course, but they also want to see what your club looks like. So, what kind of first impression are you giving people when they arrive on-site? Showcase it with beautiful photos that highlight different times of the year. For example, in the winter when it’s covered in snow, or the spring when all the plants are in bloom.
People want to feel confident about where they’re taking their business, so give them a reason to be convinced by showing them what your club has to offer. They also want to be entertained, so give them something engaging to read and watch. Finally, don’t just wait for people to come to you – tell them about all the fantastic things they can expect on their next visit by posting photos of your club.
Put Pictures of Employees on Your Page
People connect with people. They’re more likely to form a connection with your staff than you as an owner or manager, especially if you don’t have regular opportunities for direct interaction. By publishing photos and bios of your employees on social media profiles, you can help your potential customers get to know them and build trust before even arriving at the course.
You can also encourage them to interact with you on social media. It will help them feel like they’re part of the team and that they’ll be welcomed into their new club when they finally arrive. The more people know about your staff, the better!
Make It Easy for People to Book Tee Times
Not everyone wants to book tee times online, because many people don’t want to pick up the phone and call. In 2022, booking a tee time is all about convenience. In fact, in some parts of the world, you can download an app that allows you to do it on your phone.
If you didn’t make it easy for people to book tee times in the years past, make sure you are in 2022! It means having a social media page where they can see available tee times and select their desired date/time with ease. In addition, it would help if you made it as simple as possible to pay using PayPal or another secure gateway system.
Learn What People Like by Using Analytics
It would be best if you had a big data plan in 2022. Social media sites give you access to many analytics that you can use to understand your customers better. It would help if you explored these analytics as often as possible. For example, what do people talk about? Which posts receive the most interaction? Where do they spend their time online?
All these things will help you learn how to effectively market so that you give people what they want – more reasons to come and play at your golf course. It will also help you create a better experience for them when they visit.
Address Their Concerns Through Your Social Media Page
If there’s one thing that social media is good at, its making people feel like they can speak up and be heard. They expect businesses to listen to them and respond in the comments section if necessary.
Once you get into the habit of doing this, you can start addressing people’s concerns before there’s even an issue to solve. This helps build trust and show people that you care about their opinions and experiences with your business. That’s the essence of good golf club marketing.
Create an Event Using Facebook’s Events App
You probably already know how to book tee times, but did you know that tee times are even easier to create using Facebook? The app has made it possible for people to treat their desktops like whiteboards to brainstorm and plan their next outing.
And now, with the events feature, they can do this right on social media. They can invite other users to join them, write messages in statuses about the upcoming event, upload photos from past experiences at your course or elsewhere – pretty much everything you could do on a physical board.
It is a great way to keep customers engaged with your brand all year round, not just when they’re playing! It’s also easy for you to follow from your page. You can see who is invited and keep track of their plans, no matter how elaborate they get.
Build a Loyal Community with Instagram
We all know how important loyalty is in the golf industry. If you don’t have regulars coming back for more, you’ll struggle to stay afloat in 2022. Therefore, you must build a loyal community around your brand on social media by giving them what they want: beautiful photos and videos of both facilities and activities at your course.
People will begin to recognize professionals when they arrive on the scene every time a round of golf gets booked or tee times are picked out.
In addition to video content, use Instagram stories to give people an inside look at your clubhouse. It is a great way to humanize your business by showcasing how employees interact with each other on a day-to-day basis. You can even share some behind-the-scenes details from construction sites, so people get excited about what’s happening next!
Offer a Monthly Membership Program on Facebook
There are many ways of going about this, but one of the most effective strategies you’ll find for marketing in 2022 is offering a membership program that only exists online.
It could be something as simple as offering discounts or prizes to members who post photos on social media using their designated hashtag every month, which you would reward them for doing at the end of each cycle. Or it could also include exclusive perks such as tee times and discounts only available to members.
If your membership program does include tee times and discounts, these can be advertised from your social media pages as well. People love getting rewarded for spending time on social media, so this could end up being a top-rated offering among customers who are already active online!
Create a Social Media Contest to Engage Customers
Engaging your customers is an essential step in building brand loyalty, but it’s even better when you can do it with minimal effort. This is why creating contests or games that people enjoy playing could make all the difference for golf courses trying to stay relevant through 2022 and beyond.
The possibilities are virtually endless – you could hold a giveaway where the prize is a round of golf at your course, a season pass good for one year, or a new set of clubs.
This is a great way to get both current and new customers involved in your brand online and get them excited about supporting it! People will also enjoy sharing their contest entries with friends who might be interested in joining, so you’re giving this social media marketing strategy double the power.
Increase Brand Awareness with Snapchat Geofilters
Snapchat now has three different types of geofilters people can use to help tell their stories about visiting your golf course. So, if you’re not using this social media platform yet, it’s time to start! Geofilters are a great way to get more people out on the course and support branding efforts.
Supporting your brand in this way gets customers familiar with seeing it wherever they go. And if you encourage them to tag photos and videos of themselves at your facility with the geofilter as well, you’ll be building visibility beyond what you could’ve ever imagined.
Explore How to Utilize Google Maps and Google My Business
Google Maps and Google My Business are two advertising strategies to help golf courses stay relevant in 2022 and beyond! One of the most important things you can do is claim your listings on both accounts because this will give you complete control over all your information (like hours, photos, descriptions, and more).
Make sure you pin locations to the top of searches where people would be most likely to visit. For example, if you see many people searching for “golf near me,” then it makes sense to pin a location at the top of your Google My Business page that’s closest to this search. Of course, you can do something similar with Google Maps, which will help you get more exposure online.
Create Content that Connects with Your Customers
If you want your brand awareness to grow, it’s essential to produce high-quality content that people will engage with. There are many ways you can go about this – starting conversations on social media, using visual marketing strategies like Facebook Live videos, and more.
People love receiving branded content through their preferred social media pages, so make sure you’re providing them with what they want! If you don’t know where to start or need help creating effective marketing content for the future, consider hiring a digital marketing agency.
Utilize Social Media Discussion Features
Discussions are a great way to interact with your audience, so make sure you have them on your platforms. You should set up forums where people can talk about relevant topics or create a Q&A section where customers can answer their questions quickly and efficiently. People love interacting with brands they’re interested in, so this is one of the simplest ways to stay top-of-mind while increasing online awareness for your golf course.
You must be dedicating some time each week to plan out content strategies during these next ten years. While it might be tough to craft something interesting every day, at least try to get in 1-2 posts per week or hold 1-2 discussions/Q&As between your fans. This way, people will get used to seeing your name pop up on the same social media pages every week or so and might even look forward to doing so!
Diversify Your Social Platforms
To help your brand stay relevant in 2022, you’ll need to reevaluate which platforms are best for you to use moving forward. Each platform serves a different purpose that contributes towards bigger goals, but it’s important not to spread yourself too thin when trying to accomplish tasks.
For example, if you want to throw more visual marketing strategies into the mix, it makes sense to have an Instagram account. But, on the other hand, if Facebook Live posts are working well for you right now, then stick with this platform. Think about where your business is getting the best engagement and utilize this platform to your advantage.
For example, suppose you’re unsure which social media platforms will be beneficial in the upcoming years. In that case, it’s a good idea to discuss this with an experienced digital marketing agency to help you determine which platforms make sense for your industry and can help offer insight into how you should go about utilizing them moving forward.
Focus on Mobile Capabilities
Mobile software has become incredibly popular within the past three years, so you must be catering to this group of people if you want to stay relevant in 2022. People expect the content they can access via their phones or tablets while they’re out and about or when they suddenly have some downtime at work/home. If you want to keep up with the times, be sure your website is mobile-friendly and that all of your social media pages are compatible.
In conclusion, make sure you’re brainstorming effective social media marketing strategies to help promote your business on social media, establish a consistent presence there and cater to the mobile capabilities of your audience. The modern world is all about staying as up to date as possible, so make sure you’re planning for the next decade or so.